Knowledge and experience shape perception— I’m here to deliver both.
I’ve spent 8+ years mastering how to make content work at scale.
By blending strategy, automation, UX/UI, AI prompting, and analytics, I build content systems that are intentional, efficient, and directly tied to business outcomes.
My first introduction to content strategy happened on MySpace, customizing layouts before personalization was even a term. Since then, I’ve stayed obsessed with how content influences emotion and behavior. I build content plans that are designed to make people feel something. With expertise in content audits, campaign architecture, and stakeholder partnership, I’ve helped global teams work smarter and scale faster. My work has supported award-winning campaigns, guided global best practices, and helped generate almost $3 million in pipeline.
At the core of my approach? Engineering content with intention:
✔ Every asset inspires a purpose.
✔ Every journey is designed for action.
✔ Every system is built to scale.
Check out my portfolio and referrals.
You’ll see I can ignite interest, spark demand, and generate revenue. Let’s build something extraordinary.
Top Fortune 100 Content Marketing Manager
As a Content Marketing Manager for SAP Concur, I am responsible for the planning, development, and execution of our US content strategy. I help tell customer stories and educate prospects on their buying journey all while keeping in mind the ability to generate demand, and ultimately, revenue.
Small Business Freelance Designer
In my spare time, I enjoy working directly with small business owners and entrepreneurs to help them create marketing strategies, write copy that tells stories and generates demand, and design logos and graphics that accelerate the development of their most authentic brand.
Work Experience
PR & Photojournalist Student Internship
When I attended Western Washington University I spent a quarter as a Public Relations (PR) Intern. I traversed the campus interviewing and photographing faculty and students to capture the stories that made our brand. These stories were featured in the Western Journal Front and helped recruit new students.
Non-Profit Digital Marketing Internship
Sales & Floorset Associate
Growing Alliances is a non-profit providing resources to youths experiencing homelessness in the foster system. I helped Growing Alliances develop their marketing strategy, update their website, design social promotions, write content for their blog, and photograph fundraising events.
Bath and Body Works is a beloved store most popularly known for it's scents, soap, and candles. This is where I learned how to sell products, provide outstanding customer service, pricing strategy, bookkeeping, and how to set up merchandising displays.